Valuation of PKO BP shares based on comparison 
of the results of retail banks already quoted at the Warsaw Stock Exchange is an 
unfair solution. Obviously, the value of a company depends on estimation of its 
future profits. Opinions about PKO BP being expensive compared to other retail 
banks as its P/E ratio is x% higher than the average in the banking industry can 
indeed tell us something – but about the authors of such an estimate. The most 
down-to-earth remark that may be offered here is that an average tells you 
nothing, as usually the above average P/E ratio marks companies whose future 
results turn higher than average, too. And, by the way, would the estimation 
process be interesting at all if it boiled down just to comparing P/E?
Why does PKO BP exist? And other banks as well…
The answer is contained within the bank’s name: the abbreviation stands for 
POWSZECHNA Kasa Oszczędności (COMMON Savings Treasury). The company holds a 
tremendous advantage of scale compared to its competitors, and the economies of 
scale is an effect that cannot be disregarded when talking about a retail bank. 
You would find no type of activity in which PKO BP does not take advantage of 
its market leadership. The costs of management, computing network development, 
promotion, marketing etc are shared by more customers. Each action that PKO BP 
undertakes is relatively cheaper than the deeds of its competitors.
The specifics of the retail banking industry provides another kind of advantage 
from the economies of scale. For example, the cost of bank transfers for a 
customer is usually lower when talking about internal transfers, and often 
reduced to zero. Moreover, if money is transferred within one bank, it reaches 
the account of destination instantly, without need to wait for the settlement 
sessions.
A great number of accounts ran by PKO BP effects in people having their accounts 
elsewhere will be forced by their own business surroundings to open one with PKO 
BP as well. And the company being a prevailing account provider is true not only 
among businesses, but among individual customers as well.
PKO BP needs no special promotion of its accounts, while the best promotional 
tool is the fact that such accounts are so widespread, with the majority of 
market players having their accounts precisely with this bank. Hence, companies 
frequently doing business involving money settlements, even more so if the 
settlements involve individual customers, would possess an account with PKO BP 
in order to remain competitive. And the higher market share the bank has, the 
easier it may increase it further by attracting new customers who respond to the 
needs of their environment. Those new customers would create the need of opening 
an account in a following group of prospects, and so on. The Polish 
anti-monopoly regulations are not a threat here, with a 50% market share being 
critical, compared to just twenty-and-some in Germany. Another example of 
differing regulations may be British Petroleum forced to sell some of its gas 
stations constituting a 4% market share in order for the resultant market share 
not to exceed 22%. And, in fact, the like share on the retail banking market 
provides more power, due to different product specifics (and lower elasticity) 
than in the case of gas stations.
There is no use in trying to reproach the PKO BP clients for choosing this 
particular bank. Charging high rates for keeping the account or for transfers is 
not in the best interest of the bank, as the first thing that counts is the 
scale, where a small unit profit is backed up by high volume of turnover. As a 
second thing, extra profits are guaranteed by other products, with an account 
being a bait to attract the customer. The anti-monopoly bureau has, as we see, 
just a minute chance to contain PKO BP.
The Polish banking system consists of PKO BP and other banks. Those other banks 
may not like it; they may not perceive the power of PKO BP as well. But just 
like in the case of PZU the strength and value of PKO BP do not stem from the 
results recorded so far, but rather from the future profits. The insurance 
market and the retail banking market alike are going to grow much faster than 
the GDP.
The PKO BP bank has huge room for growth due to expansion of the market and the 
economies of scale. Hence its value is many times higher than the one resulting 
from estimation based on historical financial record data. The economies of 
scale are perceived really well by the anti-monopoly officials in Germany, but 
on the domestic market PKO BP will be unstoppable by the anti-monopoly bureau. 
It will intercept other banks’ customers with an ease of a running avalanche. Or, 
to say it in other words: you can have any bank account you want in Poland, 
provided that it is a PKO BP account.
So here we have one issue of the market share that PKO BP has and the resulting 
economies of scale, with another issue being the size of the market. The value 
of banking services is still many times lower in Poland than it is in the 
countries of the EU-15, and so are the personal debt levels, both face value and 
compared to annual income. The retail banks will feel the results of an economic 
warm-up later than the ones servicing large and medium businesses, but then 
those are precisely the retail banks whose profit out of the warm-up will be the 
greatest. The industrial market is much more competitive, whereas the retail 
banks, especially the largest ones, just take advantage of their sales networks. 
For private customers and small businesses the basic criterion for choosing the 
bank is the access to it through an account, and not the differences in interest 
rates or commission values. PKO BP has a broad depository base, which means 
access to cheap money. In the future the other side of the equation – increase 
in credit base – will be provided as well, and this will be the less demanding (and 
more common) part of credits for small businesses and private customers.
PKO BP includes an offer for the up-market customers as well. Internet banking 
accounts are offered to all the account holders, with PKO BP suddenly having 
become the largest internet bank in the country. Still few of the PKO BP 
customers are using this option, but those who want it, do have such an option. 
This is a profitable combination indeed!
 
CA IB report on PKO BP – a ‘miscarriage of valuation’?
A few days ago, CA 
IB issued a report determining the value of a PKO BP share to be 21.7 PLN. It is 
a common knowledge that CA IB is a strange bank in a sense, having become famous 
by means of HOOP S.A. and IMPEL S.A. offerings and valuations. In both the cases 
mentioned, the bank, being at the same time the offerer, has grossly 
overestimated share values. Taking into account the upturn in index values, the 
overestimation was as high as 200%, which means that for the CA IB valuations to 
be true the HOOP and IMPEL shares would have to be three times as expensive as 
in reality! There is more to read about CA IB in an editorial from 
Rzeczpospolita:  http://polandsecurities.com/ca-ib.html
Now it seems that CA IB in turn grossly underestimated the value of PKO BP, 
which is being indicated by the market. A ‘miscarriage of valuation’? Ones 
adverse to the company claim something different.
The Ministry of Treasury is being criticized for how the privatization of PKO BP 
was conducted. The charges of having sold PKO BP at a price much lower from the 
one that could have been obtained start to be justifiable. Moreover, the 
Minister of Treasury admitted that “social causes” did influence the price. More 
about the PKO BP privatization: 
http://polandsecurities.com/pko.htm 
The Ministry let a multitude of petty investors profit. In fact, the ones that 
both had some ready cash and queued to get the scarce good – with the queues 
taking after ‘social list’ and rationed sale – did profit. The ones that 
possessed PKO BP – that is the whole society – lost. The ones that earned at the 
cost of all others were the people queuing in front of the bank branches (which 
is not a derogatory remark – they have acted in a really rational way, on a ‘if 
they give – take it’ basis), stockbrokers and banks charging commission on loans 
provided to make up for predicted reductions. Good entertainment for public 
money… The way PKO BP was privatized is depicted best with a single question: a 
sabotage or mere foolishness?
And then the CA IB report appears, evaluating the PKO BP shares to be worth 21.7 
PLN in line with the Minister’s opinions. At the same time, the CA IB Financial 
Advisors Sp. z o.o. and CA IB Securities S.A. are invited to place bids for a 
limited tender designed to choose an Advisor to the Ministry of Treasury for PZU 
S.A. privatization. The CA IB CEO, Ms Alina Kornasiewicz, has already privatized 
PZU once… Apparently together with Minister Socha she wants to move forward this 
“successful” privat(e)-ization.
CA IB concluded a deal with PZU recently, resulting in at least a 100m PLN loss 
on the side of PZU according to opinions of analysts and investment advisors. 
The market was shocked by the underrated total for a purchase of shares of three 
NFI (National Investment Funds). You can read more about the transaction in and 
editorial from Parkiet: 
http://www.polandsecurities.com/raport/pzu
As a reward, CA IB was invited to place a bid in a tender to appoint an advisor 
to deal with the PZU privatization. The Ministry’s actions could be called 
grotesque if it was not for the fact that, that the whole society has to pay for 
such “entertainment”, including people much less opulent than Ms. Kornasiewicz 
or Mr. Socha. An invitation to CA IB regarding the deal with PZU should indeed 
have been issued – but and invitation to the prosecutor’s office.
The stock market environment sometimes witnesses deals that are widely named 
‘white collar crimes’. Yet sometimes such crimes happen, that could be nicknamed 
‘snatch-and-run deals’ as well.
And an accusation of such a crime is more than relevant in the case of PZU and 
CA IB deal.
Apparently, Ms Alicja Kornasiewicz will not disclose any more information on the 
details of deal with Eureko and the attempt to sell control of PZU for a 
fraction of its value and against the tender procedures until the Judgment Day.
The environment should, nevertheless, eliminate people suspected of deals 
resulting in damage to the Treasury, even more so when credibility of such a 
person and the organization that he or she leads slumps and public 
recommendations issued by it indicate at the very least lack of knowledge in the 
area of company valuation.
Jacek Socha is apparently trying to continue the Eureko mega-deal, and as he 
invites Ms. Kornasiewicz to cooperate, he fails to see anything suspicious in 
the CA IB and PZU deal (or, if he saw something, he chose not to boast about 
communication with the prosecutor’s office).
 
PKO BP value
Taking into account the law restrictions on compiling recommendations here I 
will quote the opinions of some investors I know. The think that, considering 
prices of other banks quoted on the stock exchange, the value of PKO BP shares 
is about 40 PLN. Such price rate represents the fair value of the bank. I share 
their opinion fully.
The estimate regards current bank share prices. If those prices of retail banks’ 
shares increases, the estimate should be elevated as well. Approximately, a fair 
value of PKO BP would be 40 PLN + or – the change in the WIG Banki index.
The regulations regarding compilation of free reports came into being right 
after the HOOP SA IPO, when the Commission for Securities and Stock Exchange 
reproached a practice of issuing reports critical towards the company about to 
go public. The issuers’ reports provided estimates of HOOP SA value much above 
the IPO price (provided by CA IB, DI BRE Bank and JPMorgan). The only 
independent report, written by me, having resulted in rescheduling the IPO, 
valued the shares according to the company book value. It considered the other 
estimates, a few times higher than the book value, to be irrelevant. Currently, 
the value of HOOP SA is indeed oscillating around the book value per share.
The people who believed the CA IB and DI BRE Bank reports and paid 4 time the 
book value per share have apparently lost. Here is a chart presenting HOOP SA 
quotations: 
http://polandsecurities.com/hoop-vs-wig.jpeg 
 
A side story on TVN
Currently, such companies as CA IB, BRE Bank and JPMorgan are linked to the TVN 
SA share issue. The ITI Holdings owners, including BRE Bank, will record income 
from the shares sold.
At the same time, the ITI founders and financial shareholders support an 
elevated valuation of TVN, being the main asset of ITI. Not only do they hold 
TVN and ITI shares, but also… TVN and ITI debts.
A bankruptcy of TVN would affect the portfolios of a few friendly entities by an 
amount of several billion PLN, standing for the paper valuation of TVN and ITI 
shares as well as debts of both companies. That is why one should say that the 
TVN shares sold in the IPO or simply moved ‘from one portfolio to another one’. 
Most probably, adverse conditions meaning lack of demand on the side of private 
investors would result in purchase of shares by friendly entities. Swapping the 
shares like this costs nothing and provides an opportunity to create any kind of 
a ‘market’ price the participants want. Due to higher necessity (the need of an 
‘appropriate’ valuation of TVN) small investors, being the ones who responded 
best to the IPO, still have a chance to quit their commitment. Here you will 
find more about TVN 
http://www.ipo.polandsecurities.com/tvn-ipo.pdf  [in English]
One should remember that bubbles grow really nice, but then they burst in an 
even more fashionable manner, and it is the public, not financial institutions, 
that are lured by small amounts of air-filled soap, very often broadly 
advertised ahead of an IPO.
We might recollect, to be precise, that Hoop, sold for 21 PLN during the IPO, 
reached the price 35 PLN during the first few sessions at the Warsaw Stock 
Exchange, and as much as 100 PLN much earlier when quoted at the Central Table 
of Offers, while the current quotations are just about 9 PLN.
Another interesting detail of the last days linked to the BRE Bank portfolio, is 
the forecast of bleak results of Q4 2004 by the BRE Bank. One would rather 
expect a huge improvement of a credit portfolio and capital investments 
resulting from the general warm-up of the economy, with such a forecast 
indicating best the kinds of treasures that BRE Bank possesses.
Sidewise, the way of realizing the asset value is a plainly strange thing here. 
One would expect the assets to be monitored on a current basis, as required by 
the banking law, but also by basic principles of bookkeeping. If those assets 
lost their fair value in another quarter, the results of it had to be, at least 
to say, not too true. Do the assets of BRE Bank really lose their value during 
economy warm-up, then?
 
Jaroslaw Suplacz
29.12.2004
Adres Redakcji i Wydawcy:
ul. Szarych Szeregów 18/20, 09-409 Płock
Redaktor naczelny i Wydawca:
Jarosław Supłacz
Miejsce i data wydania:
Płock, 29.12.2004